St. Moritz is a cocktail of profound natural experiences and urban elegance. The latter includes a unique concentration of fashion boutiques. Via Serlas is to St. Moritz as the Bahnhofstrasse is to Zurich. Or Rodeo Drive to Los Angeles. Merely on a smaller, more intimate scale.
From Chanel and Gucci to Louis Vuitton. All the prestigious names on the international fashion scene are lined up together. The latest brands to be admitted to the Via Serlas Club vanish like butter on the tongue of every fashion freak: Roberto Cavalli, Ermenegildo Zegna and Polo Ralph Lauren.
The list of big names in the heart of the village are further complemented by Bernie’s, Escada, Prada and Jet Set. In addition to the many fashion stores, St. Moritz shoppers will also find sparkling gemstones, stylish designer furniture, fine wine and a superb choice of delicatessens.
Yet it is never far to the next little street where local specialties await, for example: Hatecke’s fat-free designer salsiz and haute-couture ham, Glattfelder’s caviar and original homemade coffee mixtures or Hanselmann’s legendary Engadine nut-torte.