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New fragrance line for St. Moritz

St. Moritz is getting its own fragrance line: The INVIERN room fragrance developed by Berlin parfumeur Geza Schön is reminiscent of a sparkling winter day in St. Moritz. It will be launched when St. Moritz celebrates 150 years of winter tourism this year.

INVIERN fragrance candle: sparkling St. Moritz winter scent of gentian, juniper and cembran pinewood.

The first St. Moritz INVIERN fragrance will be available as diffuser and scented candle in selected stores and online. Berlin parfumeur Geza Schön developed this room fragrance to celebrate the "150 Years of Winter Tourism" jubilee. Its name INVIERN means "Winter" in Rhaeto-Romanic, thus helping to make this local language and culture more widely known. Further products and perfumes are planned.

 

Walking for inspiration
His nose is his capital: In his Berlin laboratory parfumeur Geza Schön creates fragrances for big brands and for individualists. "I loved developing this fragrance for St. Moritz, but it was very challenging for example to replicate the cool winter air. So I'm all the more delighted with the outcome of our teamwork". Geza Schön had been tasked with developing a uniquely themed fragrance reflecting all the sparkle of winter in dazzling St. Moritz. He got his inspiration for INVIERN on long winter walks through the snow-covered St. Moritz landscapes, on the skiing slopes, and on strolls through town.

 

More information at:
www.7500stmoritz.ch

published: 18.09.2014
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