OMEGA opens new Boutique in St. Moritz
The OMEGA Boutique in St. Moritz, which features a new design and the complete Omega product range, opened on Thursday, 12th December 2013.
OMEGA opened the doors to its eighth Boutique in its Swiss homeland on Thursday, 12th December, 2013. The latest addition to the large network of OMEGA Boutiques, on Via Serlas in St. Moritz Dorf, offers its visitors an intimate, luxurious atmosphere for browsing through their extensive collection of Constellation, Seamaster, De Ville and Speedmaster watches for ladies and gentlemen.
The new concept of the 40 sq. metre OMEGA Boutique includes wall paneling, sales counters of restored zebrawood, and furniture of an attractive red leather. These new showpieces complement the global design concept - the sun, water, earth, and of course - inspired time. In addition to the pieces in the four OMEGA watch collections, the boutique in St. Moritz also offers leather goods and stunning jewellery collections.
In 2000, the late Nicolas G. Hayek, the former President of the Swatch Group, declared that within 10 years, OMEGA would own 50 flagship boutiques in the most desirable locations in the world. This prophecy was fulfilled in 2008, and by the end of 2013, OMEGA will have more than 300 Boutiques at the best shopping addresses in the world.
The OMEGA Boutique in St. Moritz is located at Via Serlas 42 and is open from Monday to Saturday from 9.30am – 12:30pm, and from 2.00pm - 7.00pm.