Online booking
Online booking


Ralf Bauer puts the new St. Moritz Fashion line on the scene

St. Moritz has a new, official fashion collection. The label will present its first Men's and Ladies collection this Summer. In the last few days, photos have been taken for the next Spring Collection - with the German actor Ralf Bauer as a model, and we visited the set.

Ralf Bauer (right) during the photo-shooting for the Summer Collection 2014 of the new fashion label. Location: St. Moritz Lake.

The new, official St. Moritz Fashion Collection, which was created in collaboration with the Tourist Organization of St. Moritz, will bear a logo with the St. Moritz Sun as its trademark,  and this Summer will present its first collection for men and women. It will be available in selected stores as from July. In St Moritz Dorf, it will be available at Ender Sport in Via Maistra.


In the last few days, photos have been taken for the 2014 Summer Collection, featuring the well known German actor Ralf Bauer (Rosamunde Pilcher, Tatort, In aller Freundschaft etc.) as the face of the collection. "I'm passionate about skiing, and I love the mountains and nature. I really enjoy coming to St. Moritz and so I am happy to be associated with this label."


Not only the Upper Engadine lakes, but also the Alpine forests are reflected in the colours of the first St. Moritz Summer collection. This makes good sense to Ralf Bauer because "our nature is the greatest luxury that we can have - it is priceless, invaluable."


Selected first class materials are the foundation for the St. Moritz Collection which will have a new range each Summer and Winter. This sporty label for men and women includes knitted and woven fabrics, and leg wear, as well as shirts, blouses, vests and jackets. Great emphasis has been placed on the beautiful, detailed finishing of the garments: complex handmade appliqués and a sporty-casual appearance providing a perfect high quality look in a classic design.


At the end of our visit to the set of the photo shooting we asked Ralf Bauer what he missed in St. Moritz: "I'm a big yoga fan, and think that more opportunities for yoga should be provided. Perhaps in the new indoor pool presently under construction.  Amongst younger people the Yoga boom is very strong."


Further Information about the St. Moritz Fashion Collection:


More about Ralf Bauer:

published: 26.06.2013
Facebook St. Moritz
Twitter St. Moritz
Youtube St. Moritz
Flickr St. Moritz

Sister Cities
Bariloche, Argentina
Kutchan, Japan
Vail, USA

Partner Cities
Capri, Italy
Westerland, Germany


St. Moritz Tourist Information
Via Maistra 12
CH - 7500 St. Moritz
T + 41 (0)81 837 33 33
F + 41 (0)81 837 33 77

© St. Moritz Tourism - Disclaimer | Impressum | Contact | Sitemap