Winter 2014/2015: 150 Years of Winter Tourism in St. Moritz
Switzerland will celebrate 150 Years of Winter Tourism in 2014/15. And as the birthplace of winter tourism, St. Moritz will be the centerpiece of the celebrations. The local organizing committee is already at work putting together the anniversary program. Festivities will emphasize the long tradition of tourism in the Engadine and will work to establish a bridge towards future tourism.
Winter Tourism originated in St. Moritz – according to history, winter tourism was born in 1864 as a result of a bet by the St. Moritz hotelier, Johannes Badrutt. Consequently, St. Moritz will play a significant role in the celebrations of "150 Years of Winter Tourism in Switzerland".
A local Organizing Committee is working to put together the anniversary program, and in the coming months, several consultants will be contacted to assist in refining the specifics of the program. For example, companies and families who have been active in the Engadine for some generations will be sought and invited to participate in "fireside chats" with the community and special guests to discuss their history and the perspectives of each new generation. Clubs, associations and institutions will be invited to offer their activities to the public. Craftsmen and women from the region will demonstrate the creation of historic and present day products. NZZ Publishing is already preparing a book about the history of Winter Tourism. Other ideas are also in the pipeline.