St. Moritz

Classic holidays
in St. Moritz

Some places on earth are simply unlike anywhere else. The mere mention of their name is strangely compelling and brings to mind all manner of stunning imagery. You may or may not be a fan – but you can't deny their other-worldly appeal. St. Moritz is one such place. It's a classic holiday destination. For it was here, 1,856 metres above sea level, in the heart of the spectacular Upper Engadin lakes district, that the notion of winter holidays was born. This Alpine village has also hosted the Winter Olympics on two occasions. 

St. Moritz Shop

Vintage Chic

Old St. Moritz posters are in demand internationally. Restaurants, offices, or boutiques in France, New Zealand, Dubai, Japan or the US adorn their walls with St. Moritz posters from the early 20th century. The current "best sellers" all date from the period before the Second World War. Even back then the posters have accomplished their advertising goal: to prompt feelings of wanderlust and add zest to St. Moritz. St. Moritz has recognized the advertising impact of posters early on and hired outstanding artists for its advertising.