in St. Moritz
St. Moritz is one of the most famous holiday destinations in the world. Its name is trademark protected and synonymous worldwide with style, elegance and class.
Some places on earth are simply unlike anywhere else. The mere mention of their name is strangely compelling and brings to mind all manner of stunning imagery. You may or may not be a fan – but you can't deny their other-worldly appeal. St. Moritz is one such place. It's a classic holiday destination. For it was here, 1,856 metres above sea level, in the heart of the spectacular Upper Engadin lakes district, that the notion of winter holidays was born. This Alpine village has also hosted the Winter Olympics on two occasions. The first electric light, the first skiing school and Switzerland's first electric tram are among the other pioneering feats in St. Moritz's long list of achievements. And yet: St. Moritz originally rose to prominence due to its mineral springs, which have been attracting visitors for around 3,000 years.
Alpine lifestyle at its best
Today St. Moritz is the number one Alpine holiday destination. It is home to exceptional leisure and sporting facilities, culture par excellence, exclusive shopping opportunities and hosts events on the world stage. Visitors can also look forward to internationally renowned first-class hotels and award-winning restaurants. The atmosphere is distinctly cosmopolitan and the legendary St. Moritz sun shines on average for 322 days of the year.
The St. Moritz sun logo has been used to promote the world's most famous winter holiday destination for over 80 years. It replaced the previous snow rabbit symbol in 1930 and is the oldest tourism logo still in use today. Four versions of the sun image were registered as early as 1937, while the St. Moritz name was registered in 1986 – making it the first geographical location in the world to be trademarked.