About us

St. Moritz Tourism

On 1 January 2014 the St. Moritz Tourist Board – the oldest and most famous of its kind in Switzerland – handed over its operations and employees to the municipality of St. Moritz.

The municipality of St. Moritz subsequently founded the new tourism department "St. Moritz Tourism", which is divided into two sections: "Sports & Events" and "Infrastructure".

Since the establishment of the Engadin St. Moritz Tourism Organisation, which assumed responsibility for all marketing activities in 2008, St. Moritz has concentrated its efforts on the maintenance of its brand and the coordination and representation of the region’s tourist attractions. St. Moritz Tourism works in close collaboration with the Engadin St. Moritz Tourism Organisation.

The St. Moritz Sports & Events department is responsible for St. Moritz’s sports, events and cultural programme. The aim of this programme is to retain existing overnight visitors and attract new overnight visitors. St. Moritz Sports & Events also provides accreditation for athletes who want to undertake altitude training, manages St. Moritz’s digital communication and publishes various print materials.

The infrastructure department is responsible for running the new water sports centre OVAVERVA and St. Moritz’s other sporting facilities. This includes the St. Moritz-Celerina Olympic bob run, the Cresta Run, the Ludains ice skating rink and the altitude training centre.

The team

Martin Berthod
Director
sports@remove-this.stmoritz.ch

Serge Alder
Sport and Culture Project Coordinator
serge.alder@remove-this.stmoritz.ch

Nico Wegmann
Sport and Culture Project Coordinator
nico.wegmann@remove-this.stmoritz.ch

Stephan Singer
Sports and Equipment Administrator
stephan.singer@remove-this.stmoritz.ch

Esther Späni
Head of Central Services and Accounting
esther.spaeni@remove-this.stmoritz.ch

Katrin Mittner
Sport and Culture Project Coordinator
katrin.mittner@remove-this.stmoritz.ch

Klaus Meier
Magazine and Distribution
sports@remove-this.stmoritz.ch

Valentino Rasero
Curling and Equipment Administrator
sports@remove-this.stmoritz.ch

Fabrizio D'Aloisio
Corporate Communications
fabrizio.daloisio@remove-this.stmoritz.ch

Angela Nussbaum
Sport and Culture Project Coordinator
angela.nussbaum@remove-this.stmoritz.ch

Wim Rossel
Head of the Race Department
sports@remove-this.stmoritz.ch

STRATEGIC TOURISM BACKBONE OF THE MUNICIPALITY OF ST. MORITZ

Tourism Commission St. Moritz

The tasks of the Tourism Commission are governed by the Tourism Act as follows:

  • Coordination and representation of the interests of the commercial tourist service providers in relation to politics and administration as well as private, public and semi-public organizations
  • Advising the municipal council in matters of tourism policy and tourism development
  • Representation of the municipality of St. Moritz in matters of tourism towards third parties
  • Development of a mission statement with positioning and strategy for tourism development of St. Moritz
  • Annual budget request to municipal council
  • Allocation of funds from the business funds (tourist infrastructures)
  • Financial and personnel support of tourism, cultural, social and sporting events of all kinds
  • Evaluation and recommendation of businesses to the development (and marketing) of tourist infrastructures and major events for the attention of the municipal council)

THE COMPANY BEHIND THE ST. MORITZ BRAND

The St. Moritz Tourist Board

The St. Moritz Tourist Board is one of the oldest organisations of its kind in Switzerland and also owns the St. Moritz name and logo. Strategic maintenance and development of the brand is one of the Board’s primary tasks, although the operating side of the brand’s marketing activities has been handed over to the board’s partners. 


To ensure the town’s interests are properly represented, the Tourist Board decided to set up the St. Moritz 360° think tank which holds regular workshops offering valuable input for the work carried out by the board and its partners. These workshops are attended by representatives of all ages and from all industries, who come together to discuss current issues and strategies.

Executive Committee for the St. Moritz Tourist Board

  • Yves Gardiol, President
  • Cornelia Clavadätscher, Vice-President
  • Sandro Bernasconi
  • Andrea Biffi
  • Richard Dillier
  • Eveline Fasser Testa
  • Vic Jacob

The Committee’s responsibilities

  • Strategic maintenance and development of the St. Moritz tourism brand
  • Coordination and representation of local tourism service providers in their interactions with political and administrative bodies as well as private, public and semi-public organisations